Insights

Marketing Tools

Putting your Vision into Action

Besides helping to better utilize Cetera’s award-winning platforms, such as Pentameter ™ and Connect2Client™, the Horizon Advisor Network is constantly creating new intellectual capital to be shared with its affiliated advisors.  From social media posts, to podcasts, to partnering to drive retirement plan business, we provide tools and resources to affiliated advisors to help you reach the goals you have for your business.

Practice Management Tools

Technology Tools

As the cornerstone of today’s financial planning firm, technology creates a more efficient practice.

Our open architecture allows advisors to partner with the leading technology vendors in the industry. Internally we leverage Salesforce and Sycamore for our CRM. In addition to Salesforce, many of our advisors utilize the industry-leading Redtail. Business submission is done electronically through Docupace, which can help you move toward a more paperless environment, as well. We leverage Cetera’s digital marketing system, Connect2Clients ® (C2C), as well as their social media platform C2C Social®. 

As a matter of best practice, we encourage our affiliated offices to partner with technology leaders such as eMoney, MoneyGuidePro and LaserApp.

Investment CommitteeTools

A group of affiliated advisors focused on streamlining the investment selection process

A major benefit of a large advisor network is the ability to connect with other advisors to share best practices.  Front and center to that in our network is the Investment Committee.  Comprised of a group your peers led by 30-year veteran advisor Jess Hurst, the committee is focused on reviewing a number of research publications and boiling that down into bite size bits of information for our affiliated network.  We host quarterly investment committee calls to recap the prior quarter and share commentary on where the markets are headed.  With sample model portfolios across multiple risk spectrums the group provides tangible material for you to take back to your practice and develop or refine your investment strategy.

Videos

Any stage of your career, any size firm–let us help you take the next steps.