What if they don’t like what I have to say? What if they have a financial advisor? What if they… What if they…What if they. As people we suffer a lot from a major case of the “what if theys”. The “what if theys” will keep you from making progress. They will kill you from moving forward. They will stifle your firm.
Change the narrative from what if they, to this is who I am and this is what I do. The right people will gravitate towards what they need. I can you hear your response already, but what if they… The answer to that question is, it doesn’t matter. Do what you do well and they will.