Declare Your Why

On July 4th of 1776 America declared its why…

The unanimous Declaration of the thirteen united States of America, When in the Course of human events, it becomes necessary for one people to dissolve the political bands which have connected them with another, and to assume among the powers of the earth, the separate and equal station to which the Laws of Nature and of Nature's God entitle them, a decent respect to the opinions of mankind requires that they should declare the causes which impel them to the separation.

We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable rights that among these are Life, Liberty and the pursuit of Happiness…

It was important for our country to put its stake in the ground and declare to all of its people and all other nations what it stood for and why it was choosing to separate from the British Empire. 

It is of equal importance for our firms to focus on why we do what we do.  Why we get up every morning.   Spend some time this week focusing on your why.  You will be amazed at how it attracts the right people to your firm!